In the 21st century, innovation is no longer concerned with outlandish discoveries, eccentric out of the box methodologies, or even realising all the wonders and phenomena of science fiction. It’s become far more granular—a pathway to deftly connect with consumers on the day to day in new and nuanced ways.
It’s doing what we’re already good at, but innovating to learn the ways we might be able to do it even better. It’s using the basis of the robust technology we’ve created in new ways, and broadening the scope of possibility.
Global economic challenges that have had a profound effect on businesses will continue to do so indefinitely. This means that businesses must not only innovate in order to survive, but they will need to innovate in new ways to meet the changing needs, expectations and financial situations of their customers.
At The Office Space this month, Listen to a panel of chief innovators who will delve into the science, art, intrigue, and discipline of innovation at Insight: The Business of Innovation. We look at Amazon’s slow, steady, and innovative world domination, as well as other big businesses using the ‘lean startup canvas’ to ideate for positive, forward-thinking change.
We may have unearthed Sydney’s most inventive chef, Nelly Robinson, who’ll give you an idea of what innovation tastes like at Table this month, and we’ve also revealed the broad lessons we can learn from 20th and 21st-century thinkers and earth-shakers like Elon Musk, Michael Jackson, and Georgia O’Keefe.