Commerce / May 2017

Theme: Can You Hear Me Major Tom?

This month we are examining broadcasting and the business of fame. Whether by video, podcast, blog post, or live stream—how do we get the message home? More than ever before, running your business is about carving through the static to ensure your message is heard, clear-cut and uninterrupted.

In the program for a 1968 exhibition of his work at the Moderna Museet in Stockholm, Sweden, Andy Warhol famously said, “In the future, everyone will be world-famous for 15 minutes.” A strange proclamation in an era with no internet, social media or youtube. But in 2017,  the practice of people marketing themselves and their career as a business entity is a reality. Evidence? Just Google yourself. It’s no longer just the jet set and the glitterati of our world that have a public profile.

No need for public spectacle, or trashy tabloids however—this month we invite you to build business celebrity and navigate your personal brand akin to Cate Blanchet. At Insight by The Office Space, we’ve partnered with Vivid Ideas to bring you the Business of Film.  Hear from industry heavyweights Susie Porter (the actor), Brenden Fletcher (the director), and Jan Chapman (the producer).

Mark Zuckerberg has called it and the stats are in. Live video content is exploding into the mainstream marketing vernacular. Before you call lights, camera, action, check our five tips for boosting your business’s broadcasting efforts and live content strategy.

At Table this month, try French-Australian celebrity chef Manu Feidel’s latest duck-centric Surry Hills venture. In May, Sydney is set to become a sight spectacular. Make sure you catch all of the lights with our guide to Vivid Sydney, Mercedes-Benz Fashion Week, and the Sydney Writer’s Festival.

We don’t know where you’ll go to from here, but we know it won’t be boring.

Tags broadcasting